Direct response copywriter

Here’s a ready-to-use Google Docs Portfolio Template Outline for a Direct Response Copywriter.


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๐Ÿ“„ Google Docs Portfolio Template Outline


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[Your Name] – Direct Response Copywriter

๐Ÿ“ง [your email] | ๐ŸŒ [your website or LinkedIn] | ๐Ÿ“ [Location, optional]


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๐Ÿงฒ I Write Copy That Converts. Period.

From cold traffic to loyal buyers — I craft high-ROI copy for funnels, emails, sales pages, and ads.


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๐Ÿ“ˆ Client Results at a Glance

๐Ÿš€ $32K in 5 Days – Sales email sequence for a digital course

๐Ÿ›️ 7.5% Conversion Rate – Long-form sales page for DTC skincare brand

๐Ÿ“ฌ 41% Open Rate – Welcome sequence for productivity app

๐Ÿ“‰ Reduced CAC by 29% – Ad copy + landing page for wellness offer



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๐Ÿงช Portfolio Samples

๐Ÿ›’ 1. Sales Page for Fitness Course

Client: Personal Trainer (Online Fitness Coach)

Goal: Sell $97 course to cold traffic

My Role: Wrote sales page + upsell copy

Result: 11.8% conversion rate (3x industry average)

[Link to Full Sample] (Google Doc or Screenshots PDF)



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๐Ÿ“ฌ 2. Email Launch Sequence – Skincare Brand

Client: DTC Ecommerce Brand

Goal: Launch new product to existing list

My Role: 5-email sales sequence

Result: $26,400 in 4 days from email alone

[Link to Sample Emails]



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๐Ÿ’ป 3. Lead Gen Landing Page – SaaS Tool

Client: B2B SaaS Startup

Goal: Get free trial signups

My Role: Landing page copy

Result: 34% opt-in rate (from paid ads)

[View Copy Here]



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๐Ÿ› ️ Services I Offer

✅ Sales Pages (Short + Long Form)
✅ Email Campaigns (Launches, Nurtures, Re-engagement)
✅ Facebook & YouTube Ad Copy
✅ Funnel Copy (Webinar, Tripwire, Upsells)
✅ Copy Audits & Optimization Consulting

๐Ÿ“ฆ Packages or custom quotes available on request.


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❤️ Client Love

> “We had our best launch ever thanks to the copy – nearly $50K in 10 days. Highly recommend.”
— Amanda S., Course Creator



> “Copywriting that speaks directly to the customer. John gets conversions, period.”
— CEO, Wellness Brand




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๐Ÿ‘‹ About Me

I’m a conversion-obsessed copywriter who’s worked with ecommerce brands, course creators, and SaaS startups. My copy combines emotional hooks with data-backed persuasion, backed by testing and results.

I trained with [AWAI/Copyhackers/etc. if applicable] and bring over [X years] of direct response experience.


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๐Ÿ“ž Let’s Talk Copy

๐Ÿ’ฌ [Link to Book a Call]
๐Ÿ“„ Want to see more samples? Just ask.





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