Direct response copywriter
Here’s a ready-to-use Google Docs Portfolio Template Outline for a Direct Response Copywriter.
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๐ Google Docs Portfolio Template Outline
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[Your Name] – Direct Response Copywriter
๐ง [your email] | ๐ [your website or LinkedIn] | ๐ [Location, optional]
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๐งฒ I Write Copy That Converts. Period.
From cold traffic to loyal buyers — I craft high-ROI copy for funnels, emails, sales pages, and ads.
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๐ Client Results at a Glance
๐ $32K in 5 Days – Sales email sequence for a digital course
๐️ 7.5% Conversion Rate – Long-form sales page for DTC skincare brand
๐ฌ 41% Open Rate – Welcome sequence for productivity app
๐ Reduced CAC by 29% – Ad copy + landing page for wellness offer
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๐งช Portfolio Samples
๐ 1. Sales Page for Fitness Course
Client: Personal Trainer (Online Fitness Coach)
Goal: Sell $97 course to cold traffic
My Role: Wrote sales page + upsell copy
Result: 11.8% conversion rate (3x industry average)
[Link to Full Sample] (Google Doc or Screenshots PDF)
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๐ฌ 2. Email Launch Sequence – Skincare Brand
Client: DTC Ecommerce Brand
Goal: Launch new product to existing list
My Role: 5-email sales sequence
Result: $26,400 in 4 days from email alone
[Link to Sample Emails]
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๐ป 3. Lead Gen Landing Page – SaaS Tool
Client: B2B SaaS Startup
Goal: Get free trial signups
My Role: Landing page copy
Result: 34% opt-in rate (from paid ads)
[View Copy Here]
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๐ ️ Services I Offer
✅ Sales Pages (Short + Long Form)
✅ Email Campaigns (Launches, Nurtures, Re-engagement)
✅ Facebook & YouTube Ad Copy
✅ Funnel Copy (Webinar, Tripwire, Upsells)
✅ Copy Audits & Optimization Consulting
๐ฆ Packages or custom quotes available on request.
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❤️ Client Love
> “We had our best launch ever thanks to the copy – nearly $50K in 10 days. Highly recommend.”
— Amanda S., Course Creator
> “Copywriting that speaks directly to the customer. John gets conversions, period.”
— CEO, Wellness Brand
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๐ About Me
I’m a conversion-obsessed copywriter who’s worked with ecommerce brands, course creators, and SaaS startups. My copy combines emotional hooks with data-backed persuasion, backed by testing and results.
I trained with [AWAI/Copyhackers/etc. if applicable] and bring over [X years] of direct response experience.
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๐ Let’s Talk Copy
๐ฌ [Link to Book a Call]
๐ Want to see more samples? Just ask.
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